What are we learning?
- How to design a marketing advertisement with an inspirational theme.
- Students will learn how to use text and visuals in Adobe Photoshop.
- Students will research ideas, implement ideas, and determine one design as their final submission.
Why are we learning this?
We are learning about advertisements and marketing because this could be an area of graphic design you decide to work in. As well as it is important to learn different adobe programs such as photoshop and illustrator so you can easily work between programs to bring your vision to life.
What is an Advertisement?
An advertisement (often shortened to advert or ad) is the promotion of a product, brand or service to a viewership in order to attract interest, engagement and sales. Advertisements come in many forms, from prints ads, copy to interactive video, and have evolved to become a crucial feature of the app marketplace.
An advertisement is different from other types of marketing because it is paid for, and because the creator of an advert has total control over the content and message.
An advertisement is different from other types of marketing because it is paid for, and because the creator of an advert has total control over the content and message.
Why are Advertisements important?
Advertisements are a guaranteed method of reaching an audience. By creating an engaging ad, and spending enough to reach many users, advertisements can have an immediate impact on business. This effect could be seen in improved trade or boosted brand recognition, among many different metrics. AKA YOU GET MORE BUSINESS $$$(money) FROM CUSTOMERS
Project 2
Requirements:
- Make a Vertical or Horizontal Ad with a quote or saying.
- Must be 11x14 or Larger
- Created in Photoshop or Illustrator
- Must contain at least one visual (Photograph etc.)
- Must contain TEXT.
- Due Friday 9/20-Posted on your WEEBLY site under Projects. With an ARTIST STATEMENT (5 Sentences)
Project Time Line
Friday 9/13- Have 3 Ads you found that inspired you posted on your WEEBLY under DAILY as a blog post. Tuesday 9/17- Mid Project Class Critique Friday 9/13-Posted on Weebly under projects with a minimum 5 sentences of your written ARTIST STATEMENT. |
What's an ARTIST STATEMENT?
An artist's statement is an artist's written description of their work. The brief verbal representation is for, and in support of, their own work to give the viewer understanding. CLICK HERE for a guide to writing an artists statement |
Examples
Vocabulary Words:
- Advertisement
- Hierarchy
- CMYK
- Artist Statement
- Focal Point